Online Marketing

Online marketing is enjoying exponential growth. Regionally, online ad spend will reach nearly US$200 million in Southeast Asia by 2010, according to a study by Yahoo and Nielson (Dec, 2008). We can help you develop targeted campaigns to steer potential customers to your website. Using highly cost-effective methods, we drive direct response, extend your brand’s reach, and ultimately generate the highest returns on your investment.

Our range of online marketing solutions include:
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Online Display Marketing
  • Web analytics and campaign management
  • Tracking (JuzzTrackTM)

Search Engine Optimization (SEO)

Every minute, millions of searches are performed on the Internet. And many of them may just be looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as Search Engine Optimization (SEO). Evidently, the earlier a site appears in the search results list, the more visitors the site will receive.

Juzzweb recognizes this as a significant strategy to online marketing. Taking into account how search engines work and what people search for, our approach has consistently delivered results. While our tactics continuously evolve to meet the needs of our clients, we are always driven to apply our proven SEO process so your website will achieve that same high level of success.

At Juzzweb, we develop and deploy our websites incorporating the Best SEO Practices, including, but not limited to:
  • Reviewing traffic to your site using web server logos and third party software
  • Understanding the content and queries that draw your traffic
  • Creating content specifically for SEO purposes
  • Identifying ways to improve page rank
  • Submitting to search engines, manually or with a submission tool
  • Deploying web analytics (Google Analytics or JuzzTrack™)

Web analytics and campaign management

It starts with you coming to us with a fuzzy idea. From then on, we’ll work closely with you to understand your brand, objectives, and customer base. Once the strategic road map is in place, we develop solutions which are customized to your needs. But we don’t stop here. Our winning strategy stems from the thorough approach we take on our projects. We are committed to seeing through your entire campaign, from inception to launch, and finally the post campaign evaluation. To justify our work, we have in place an online campaign tracking, analytics and reporting system called JuzzTrackTM. The combination of our expertise and this tracking system results in effective campaign management.

JuzzTrackTM

You are running an online marketing campaign across various platforms. Every time you want to find out how your campaign is faring, you have to log in to different accounts, each with a different format. At the end of it all, you find yourself bearing the arduous task of compiling the overall statistics.

We have the perfect solution for you! Introducing JuzzTrack™, an enterprise-level web analytics software that provides timesaving integration with all your online initiatives. The system is also able to provide you with a wealth of statistics for your campaign in a single interface. The features of JuzzTrack™ can be categorized into four main areas, namely:

  • Dashboard reporting
    View campaign performance for all tracked media buys on one centralized dashboard.
  • Database management
    Build a profitable database of customers
  • Search Engine Marketing (SEM) performance
    See which keywords, sites, ad groups and ads perform best
  • Media conversion tracking
    Take the guesswork out of your marketing efforts. Track HTML, flash websites, keywords, ads or action buttons according to what you require.